Major League Baseball
BASEBALL FOR ALL
Chrome City remains committed to San Diego’s growing hospitality, art and design world through strategic communications and experiential events.
We were brought on by the MLB to produce a community-focused event with Secret Walls, the San Diego Padres, and the MLB’s Play Ball initiative.
We worked alongside these incredible humans who brought this piece of land to life with a stunning comic-inspired baseball field in the Logan Heights community.
LEADING UP TO GAMEDAY
Our team worked on sourcing vendors, coordinating travel/transport for some of our special guests including Olympian Jennie Finch, creating a run-of-show, and serving as on-site production for all day-of needs.
The Chrome City services utilized by the MLB include:
Site Logistics
Invitation Distribution
Vendor Management
Travel/Transport Logistics
Community Outreach
Strategic Positioning
Guerilla Marketing
Brand Partnership Coordination
Event Concept + Design Direction
Program Development
VIEWERSHIP FOR THE EVENT WE PRODUCED INCLUDED:
Padres/Playball Instagram collaboration post:
8,863 likes
MLB/Playball Instagram collboration reel:
6,502 likes + 216,546 views
Playball reel: 31,034 likes + 889,465 views
FOX 5 article: 1 million projected views
MLB article: 12 million projected views