#ChromeHomie: Emma Arnold

February 10, 2016

Here at Chrome City, we pride ourselves in having ultra-creative and inspiring homies throughout the Chicago area. Each week, the Chrome Chronicle (our news outlet) will share a little bit about these incredible people and why we are excited to feature them as our #ChromeHomie.

Let us introduce our Homie, Emma.

 Emma Arnold of Weber Shandwick and Tres Awesome

 

Q: Explain your job position.

 

A: I’m an Associate Creative Director at the advertising and PR firm Weber Shandwick. I come up with campaign ideas for a wide variety of major brands and see them through to execution. I’m the founder of the street style fashion blog TresAwesome.com where I capture the fabulous looks of people on the street of Chicago and beyond.

 

Q: What is your creative process?

 

A: When I’m tasked with solving a creative problem for a client my process is to do anything but sit at my desk. Although it sounds cliched I come up with my best ideas on the train, in the shower or on a walk. I’m also very inspired about hearing the stories and process of other artists. Two podcasts that are great for that are The Moment with Brian Koppleman and WTF with Marc Maron.

 

Q: What inspires and motivates you?

 

A: I’m very inspired by contemporary art, photography, music and obviously people’s personal style!

 

Q: How did you end up in Chicago?

 

A: I came to Chicago to study graphic design at the Art Institute of Chicago. Growing up I was always an artist, mainly painting and drawing. But reality hits at some point and I realized I had to get a real job with health insurance! A big part of growing up for me was the realization that creativity was not limited to the art studio, it’s a frame of mind that is always asking the question “What if?” and not settling for how things already are.

 

Q: What is your favorite part about living in Chicago? 

 

A: There are so many things to love about Chicago! The food, music, architecture and winter (just kidding!). Since Chicago is a bit of a fashion underdog I love that I get to highlight the incredible style sensibility and flair of the citizens of our town.

 

Q: What has most influenced your career?

 

A: One word. HUSTLE. Hard work and focus will get you everywhere. When I was building my blog the world revolved around that project. I vacationed in places that would benefit my brand (i.e the worlds fashions weeks) I made friends within the fashion community here in Chicago and I pretty much gave up every single hobby or interest that previously occupied my time (books, movies etc.). so that I could be out on the street shooting, working on my social presence or improving my site.

 

Thanks for being a Chrome Homie, Emma!

 

Please reload

Featured Posts

August Newsletter

August 2, 2019

1/6
Please reload

Recent Posts

November 20, 2019

November 8, 2019

October 22, 2019

October 16, 2019

October 2, 2019

September 10, 2019

September 3, 2019

August 2, 2019

Please reload

Archive