#ChromeHomie: Scott Kaplan

February 17, 2016

Here at Chrome City, we pride ourselves in having ultra-creative and inspiring homies throughout the Chicago area. Each week, the Chrome Chronicle (our news outlet) will share a little bit about these incredible people and why we are excited to feature them as our #ChromeHomie.

Let us introduce our Homie, Scott.

Scott Kaplan, Director/Cinematographer/Photographer  


Q: Explain your job position.


A: I’m currently a (freelance) director, cinematographer and photographer – I create content for companies both large and small, I’ve been commissioned by everyone from fortune 500 companies to startups. 


Q: What is your creative process?


A: It really depends on the project. If I’m shooting or creating work for myself I reference the various bookmarks (both physical and digital) that I keep on file sometimes of other artists work be they a song a painting or a photograph- I’ve started to try and keep better notes and stay organized by writing my thoughts down so when the opportunity strikes to launch something I’m ready to jump. It's also valuable to see how over time an idea can develop, morph and change and see where those ideas go. If I’m working with a client I’m really listening for what their needs are and more importantly the feeling they are trying to have someone walk away with by interacting with their brand or product in some way. 


Q: What inspires and motivates you?


A: Storytelling. It’s really all I’m good at and all I want to do. Cinema is a big influence on my work, and fashion as well. I’m drawn to character studies and I’m fascinated with non-fiction that borders on the surreal. I’m always brainstorming new ideas and projects and ways to collaborate with actors and stylists to bring these stories to life- funding passion projects aren’t very easy but I’m trying to be more creative and use what I have to continue to do what I do like everyone else. 


Q: How did you end up in Chicago?


A: I grew up in Skokie, not far from downtown Chicago. I went to school out of state, traveled, graduated and moved back home after I got tired of living the ‘dream’ in the Boulder (CO) bubble. I loved living in small towns and in the west, however I’m a city boy at heart. I feed off the diversity of the music and the people and the strangeness of it all. 


Q: What is your favorite part about living in Chicago?


A: So yeah part of why I moved back was what I just referred to, I like the friction the city provides to ignite ideas. I love the way Chicago is in a kind of renaissance at the moment- where despite being difficult at times to hold the communities attention, we’re are always on the cutting edge of something very culturally or artistically relevant. It’s where many movers and shakers have got their start and many people who live here are really trying to keep the scene alive and not fall victim to playing the idea of being the “second city”. So everyone for the most part is a lot more supportive of people bringing something new to the table, however it would be great to see more companies taking the risks that some of the young creatives are, and offer more freedom (or stability) and better compensation for their efforts- otherwise we will end up losing those good people to other markets I think. 


Q: What has most influenced your career?


A: I think music, and again my love of cinema has had a large impact on why I continue to do what I do. Both of my parents are artists and creatives so I was always encouraged to find something I was passionate about and work to get better at it.  


Q: What is your experience with Alex?


A: Alex is one of the most inspiring and talented young women in Chicago without a doubt. She’s fierce and at the same time quite possibly one of the sweetest people you’ll ever meet. She’s someone who genuinely cares not only about her clients’ needs and her communities but her friends as well. She’s a total rock star and I’m so fortunate to call her a good friend.


Thanks for being a Chrome Homie, Scott!

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