Here at Chrome City we pride ourselves in having ultra-creative and inspiring homies throughout the Chicago area. Each week, the Chrome Chronicle will share a little bit about these incredible people and why we are excited to feature them as our #ChromeHomie.
Let us introduce our Homie (& member of the Chrome Crew), Allison.
Allison Wessel, PR & Marketing Coordinator at Chrome City
Q: Explain your job position.
A: As a PR & Marketing Coordinator, I assist Alex in client work involving traditional public relations, influencer engagement, and events. On a daily basis I am pitching our clients to local and national media, coordinating outreach programs, maintaining media lists, and monitoring for media hits. I also help draft press releases and create press reports for our clients to showcase the work we’ve done for them.
Q: What is your creative process?
A: My creative process usually starts with creating a prioritized to-do list for the day. I’m a mixture of a visual and reflective learner, so I am constantly writing things down throughout the day - ideas, lists, thoughts, etc. - in order to remember everything later.
Q: What inspires and motivates you?
A: I am constantly inspired by photography and visual images whether it is inspiration for Chrome City, apartment decor, places to visit, or my wardrobe. This is probably why I am so drawn to sites like Instagram, Tumblr, and Pinterest, all of which I can spend hours on. Every month or so I create a visual moodboard as the background of my laptop so I can constantly look at the images that inspire me. When the images no longer ignite inspiration, I create a new one.
I also find inspiration and motivation for my career through other people. I love seeing what my peers are doing and meeting new people who are impacting the creative industries in one way or another. Seeing others be successful is definitely a motivator for me to make a difference in the work I do and be successful as well.
Q: How did you end up in Chicago?
A: I came to Chicago initially for school - I’m currently finishing up my undergraduate degree in Public Relations at DePaul University - and immediately fell in love with the city. I like that Chicago gives you the feel of a big city yet maintains a laidback vibe true to the Midwest. After graduation I’ve planned to stay in the city for a while as well - it also helps that I will be working full time for Chrome City!
Q: What is your favorite part about living in Chicago?
A: My favorite part about living in Chicago is probably the view from my apartment in Lincoln Park because it shows the entire skyline and Lake Michigan. It’s just a constant reminder that I live in such a beautiful city! I also love exploring different neighborhoods around the city with friends because there is so much to do here! The more I explore, the more I love Chicago. It’s also great getting to know other people who appreciate the city as much as I do and becoming a part of Chicago’s creative community.
Q: What has most influenced your career?
A: One of the things I think has most influenced my career would be social media because it has drastically changed the landscape of how we communicate with each other. I've grown up in this new age of communication and have had to adjust to how it has affected the traditional public relations industry. This has led me to learning more about social media influencer engagement programs and utilizing social media as an essential tool for public relations.
My family has also greatly influenced my career by being so supportive of the career choices I’ve made so far and encouraging me to do things that truly inspire me and make me happy.
Q: What is your experience with Alex and Chrome City?
A: I began interning at Chrome City last spring, March 2016, after hearing about the opportunity from a friend who was a previous intern. Right away I knew I would like working for Chrome City based on the type of clients we work for and Alex’s determination to impact the creative community. She also literally knows everyone! It seems like I am constantly meeting people who already know her well, which says a lot about how connected she is in the city and that she makes meaningful connections with everyone she meets. She definitely challenges me by giving me work that is more common for people with more years of experience than me, but it has made me learn and grow so much as a PR professional. I’ve been working at Chrome City for almost a year now and she has been a wonderful mentor and great boss in that time :)
Thanks for being a Chrome Homie, Allison!