Here at Chrome City we pride ourselves in having ultra-creative and inspiring homies throughout the Chicago area. Each week, the Chrome Chronicle will share a little bit about these incredible people and why we are excited to feature them as our #ChromeHomie.
Let us introduce our Homie, Elizabeth.
Elizabeth Margulis, Co-founder of Le Fair & Stylist of Big Hair Big City
Q: Explain your job position.
A: I own Big Hair Big City, a fashion consulting brand based here in Chicago. I am also the co-founder of Le Fair, a pop up event that brings fun elements to shopping.
Q: What is your creative process?
A: My creative process depends on what projects I’m doing or who I’m working with. In commercial styling, I have to think of who we’re targeting, where client’s mindset is at and what the theme of the shoot should be. I get to play around with creative ideas while pulling after building those basic blocks together, but there is never a chance to fully complete my vision until the model does a fitting. Then I take a moment to think about what I’ve put together and then go back and revise my vision if it isn’t where I want it to be. I’m most creative when I am working from my studio because I have all the tools I need in one place and freelance jobs tend to allow for more creativity.
Q: What inspires and motivates you?
A: Everyone and everything! I love looking at everything around me and taking in the energy around me to find day to day inspiration. I’m inspired especially when I see how everyone brings their personality out in their clothing. Then my job is to push that personality a little bit further. I also love finding inspiration in high editorial shoots in magazines and when I’m out pulling pieces for clients.
Q: How did you end up in Chicago?
A: I grew up in the suburbs and then got into Columbia College, so I moved to the city for school. After I got my marketing degree, I decided to stay and began assisting and styling. I was already growing a client base before I graduated, so it was an easy decision to stay. Chicago is home!
Q: What is your favorite part about living in Chicago?
A: The people! The weather clearly sucks in the winter, but I love the people in Chicago - they keep me here. Everyone is grounded and level-headed and we’re in a location that is central of everything.
Q: What has most influenced your career?
A: Without a doubt my mother. She is such a hardworker, and has always been supportive of me. She is nowhere near the fashion industry, but if she came to America earlier she definitely would have been great at it. When I was growing up, I would watch her dress up when she would go out on the weekends and she always spent money on designer and vintage things. As most little girls I played dress up in her shoes and jewelry all the time. Our styles are definitely different though - she completely believes in matching & color coordinating which differs from me!
Q: What is your experience with Alex and Chrome City?
A: I met Alex through Jackie Trezzo. She has always been such a sweetheart, yet full of spunk and pizzazz. I love that she is such a go-getter and on top of her shit with Chrome City, and I respect her hustle so much. Chrome City is doing so many cool things for Chicago and helping build our creative community!
Q: What was your biggest challenge in 2016?
A: I think 2016 was a weird year for everyone. Work was good, but there was a weird energy out there that affected me - something was off. But now I’m so much more focused and ready to implement all the ideas that have been brewing in my head. Basically I’ll be going from planning in 2016 to doing in 2017!
Q: Any changes work wise? If so, tell us about your movements and growth
A: I’ve established a great team with Le Fair that I am excited about, and 2017 feels like the year for completing fun opportunities that I’ve dreamt about. I’m also finalizing my logo and finally doing a website. Getting everything together for that has taken a while, but once you put something out in the world it will come true. Slowly but surely!
Q: What are you most proud of that was accomplished in the last year?
A: Helping put together Canvas’ event, SubChroma with the fun costumes was for sure my biggest highlight. I was given the basic direction that the models would be in all white for the event, but I had to figure out how to make them stand out from the typical event-goers who would also come in all white. Using lucite to add to the looks came to my mind, so I reached out to my good friend (and amazing designer) Giselle Gatsby and she made some custom fitting pieces onsite. It was such a fun and exciting project - and super crazy since we did a lot of the work right before the event started!
Q: How do you feel Chicago is changing? What role do you feel you play in that?
A: There are more eyes on us than ever and I attribute that partially to Chance the Rapper and his stylist Whitney. We’re adding attention to the city and making people pay attention to what we have going on. I’m hoping to continue help change Chicago and . We have the space, the people, and the drive so we just need to give other creatives a reason to come.
Q: What do you hope to see more of in 2017? In yourself, in your community and beyond.
A: People tend to be very cliquey in Chicago so I would love to see more openness in 2017 and have the creative community become more inviting to others. There are a lot of random groups doing cool things, but sometimes they can’t see past their circle or find value in other groups. If we can break down those walls and get everyone working together, we can grow so much stronger and faster than individually.
Q: With so much uncertainty ahead of us, what keeps you feeling grounded?
A: My friends and family. If it wasn’t for them I would probably would go insane. I’m doing so much and being sporadic, so it’s nice to have people there for me. I know I wouldn’t be where I am without their support.
Thanks for being a Chrome Homie, Elizabeth!